Hitachi, Ltd., a Japanese conglomerate, has developed rapidly over the last 100 years. Moving swiftly from its origins in the world of engineering and copper mining to a multi-industry leading specialist in cloud computing, nuclear power, rail systems and more. But this rapid growth fractured the business over time and there grew a strong need to reconsolidate the separate sub-brand identities back into One Hitachi.

As a way to move forward, we looked back at the rich history of Hitachi and pulled inspiration from founder Namihei Odaira’s vision and the origin of the brand. Hitachi’s name, meaning “sun rise”, and the original brand mark’s design inspired by traditional Kanji, were used as the foundation for the new brand essence of “Rise Together”. Allowing the brand to bring together all parts of Hitachi under the unified light of Hitachi’s warmth and energy as it propels the brand, its people, and society towards a better future.

Rising to every new challenge.
Rising to each new day.
Rising to the possibilities.