GlobalLogic, a Hitachi company, is a trusted digital engineering partner to the world’s largest and most forward-thinking companies. For over 20 years and with a workforce that exceeds 32,000 employees over 23 countries, they’ve been at the forefront of the digital revolution to help create the most innovative and widely used digital products and experiences.

However, despite its extensive reach, GlobalLogic lacked clear corporate and regional brand governance, impacting its ability to convey a unified creative vision. In response, the company embarked on a strategic initiative to refresh its visual identity and digital presence, aiming to better showcase its business narratives and client success stories.

Rallying around the anchor message of ‘Engineering Impact’, the rebrand focused on differentiating GlobalLogic by emphasizing their engineering expertise in crafting meaningful innovations and bringing to life their ability to make real-world impact through their trusted connections. Optimistic, bold, and intelligent, the new system showcases how GlobalLogic and their partners are creating a positive impact for society and the planet.