Durex
Sex is fluid. It’s self expression. It’s a connection—between yourself and other people. Sex can be more than the outdated and harmful stereotypes seen in the wellness industry. Durex is the world’s biggest condom brand, but it also wants to lead the charge in changing the conversation about sex and give consumers to confidence to explore, experiment and enjoy on their own terms.
Self-assured, expressive and fluid—Durex’s new identity celebrates sex in all its forms.
TEAM
Norval Denton
Marko Hoedl
Andrew Hirst
Gan Lin
Will Meighan
James Morgan
Lisa Napier
Claire Robertshaw
Jess Schulz
Lifestyle imagery is created and curated to follow the four brand principles: curious, confident, open and true. This allows the brand to uphold its values and truly cultivate a realistic and diverse representation of our world and the role of sex in it.
