Spring Health
Embracing the idea that Spring is more than just a name, but a statement, a system was created that could meaningfully evoke a sense of safe space, connection and intent — all underwritten by compassionate, pragmatic purpose. The path to better mental health is a powerful journey to be undertaken and it is a story that deserves to be told.
TEAM
Sarah Agnone
Lee Brotherhood
Jemma Campbell
Joey Nanni
Luca Pontarelli
Scott Sanders
Cindy Wu
Working in close collaboration with the internal team, a bespoke logo was crafted that combined a custom word mark in partnership with type foundry Dalton Maag and an evocative symbol that honored the origins of the brand but also looked towards the future as the they began a new chapter in their story.
Detailed art direction principles, a flexible library of graphic elements, and a color palette born from the story of nature-driven growth work together to help tell an honest and engaging brand story. One that fearlessly lifts the veil on mental health and reveals how essential it is to our lives.
