Wingstop
A brand that can’t be stopped deserves a visual style that can’t be ignored. From out-of-home to online and everything in between—the food is front and center, demanding attention and stoking the Crave.
Whether it’s the ads, activations, or in-store experience—our system shortens the distance from Want to Wing.
TEAM
Arthur Cherry
Edwing Mendez
All of the design conveys movement - as if we’re seeing a single frame of a longer video. Crave in motion.
To emphasize the hand-crafted quality of Wingstop's food, I hand-crafted a custom typeface for the brand.
"Sauce" is a utilitarian typeface created to mimic the sharp edges used in other areas of the system. Also much like how Wingstop has a variety of flavors that cater to different people, Sauce was altered into different styles and weights to fit any occasion.
