Penningtons
Plus-size women have spent too many years being reduced to only their size and their desire to be seen as multi-faceted women became the catalyst to the reshaping of the brand.
TEAM
Elle Abarca
Katlin Bole
Rosie Hutchison
Susan Pfeifer
Tony Riazzi
YanYan Zhang
The new system consists of “design accessories”, which allows the brand to be able to flex easily in an industry that is constantly changing with the seasons and passing trends. Bespoke illustrations were digitally painted with fluid textures to support the the brand belief of giving plus-size women the freedom to choose what they wear and how they are perceived.
