Designed a new guide to outline Spirit Airline’s dress protocol to be more than just pages of ‘do’ and ‘do nots’.
Art Director/Designer: Jea Hyun Copywriter: Bradley Bartlett
UMKC's School of Computing and Engineering launched their premiere magazine, Vanguard, in Spring 2017. The purpose of the magazine was to elevate the school within the engineering and computing community. From a content stand point, that was done by featuring leading researchers in the school whose areas span from nanotechnology to engineering concrete to filter water more effectively. The magazine was designed so that not only could it stand up against other university research magazines, but also mainstream tech magazines as well.
Designer: Jea Hyun Developer: Kristen Abell
The Regnier Institute for Entrepreneurship and Innovation is a center housed within the University of Missouri-Kansas City's Henry W. Bloch School of Management. The client was looking to reinvent their website to capture the entrepreneurial and innovative spirit of its audience.
In solving the problem we had to establish a look that would not only place emphasis on Regnier's brand but also work into the bigger rebrand of the overarching Bloch School. The look also needed to be used as a template for the other various centers and institutes under the Bloch School. This was ultimately achieved by creating a simple and elegant design using large visuals and a card system for information, as well as utilizing color and pattern to bring youth and excitement to the Institute rather than presenting itself strictly under the more restrained and business-like tone of the larger school brand.
Art Director/Designer/Illustrator: Jea Hyun Copywriter: Hallie Spencer
Communication to invite prospective students to come to the University of Missouri-Kansas City’s campus begins in early Spring. Several events are then held throughout the year culminating to Orientation Day in the Fall to welcome the students who choose to attend the university. A campaign was launched around the idea of framing UMKC as Kansas City’s University by combining key campus pieces with iconic Kansas City features to tie in the excitement and pride of the city with the University.
2016 Chefs Classic
Designer: Jea Hyun Client: Harvesters—The Community Food Network
A suite of items designed for Harvesters' 2016 Chefs Classic. The visuals were created with a combination of handlettering and illustration. A unique alphabet was created for the event along with a set of numerals for use across a variety of materials — invitation, thank you letter, program, poster, and table numbers. A pattern mimicking the architecture of the host restaurant was also created to connect all aspects of the event together.
Art Director/Designer: Jea Hyun Copywriter: Hallie Spencer
The University of Missouri-Kansas City’s Admissions campaign for the 2016-17 school year received a major overhaul in design and direction. Over the course of a year, a multitude of photoshoots were coordinated and directed to achieve key messages the school wished to convey, whether that was around pride in Kansas City, features of the campus or to celebrate the diversity of students.
Every piece of the brand and campaign was studied and updated as needed. Everything from the palette and typeface to deciding new pieces to add to the suite of materials to create the biggest impact on prospective students. The look established within the Admissions campaign was then rolled out to influence the campaigns of the specific schools within the University.
UMKC Orientation 2016
For the University of Missouri-Kansas City's 2016 Orientation, I created a handlettered visual. The theme of "Create Your Story" was the main illustration and a student's inspirational quote was also lettered for the printed brochure. While the initial creation was for usage in print materials, I designed the illustration to use halftones to achieve depth because I knew it would later be printed on t-shirts using screenprinting.
The handlettered t-shirt won Silver in the Specialty Pieces category.