Big Slick 2018

Client: Big Slick
Agency: Barkley

Kansas City natives and event hosts Rob Riggle, Paul Rudd, Jason Sudeikis, Eric Stonestreet, and David Koechner, joined by their celebrity friends, return to their hometown annually to raise as much money as possible to support the Cancer Center patients and families at Children’s Mercy Hospital. In 2018, the event brand was refreshed under the theme of “More Good”.

Because sometimes more is just better. More summer? Definitely. More hometown brews? Without a doubt. More partying with celebrities to fight cancer? So much better. Take a break from the negativity of the world to crank up the good—with more wild fun, more inappropriate laughs and more kicking cancer’s ass. Because when we band together and raise a glass (or a ball), we can do more good.