Big Brothers Big Sisters Brand System

Client: Big Brothers Big Sisters
Agency: Barkley

After over 100 years, it was finally time to refresh and rebrand Big Brothers Big Sisters. While the core ideals haven’t changed, it was an opportunity to reframe the voice of the century-old organization. A time to put the Littles in the forefront and show how despite their age, they were the ones who could influence not only their Bigs, but the organization as a whole.

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